Arts Marketing - Dan Ramsden on arts marketing

Aug 11
Importance of scripting the user

Stories have the felicitous capacity of capturing exactly those elements that formal decision methods leave out. Logic tries to generalise, to strip the decision making from the specific context, to remove it from subjective emotions. Stories capture the context, capture emotions... Stories are important cognitive events, for they encapsulate, into one compact package, information, knowledge, context and emotion."

Don Norman, Things that make us smart

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  • This is a blog of Dan Ramsden. After completing an MA in Cultural Policy and Management he has worked in the arts sector, specilising in arts marketing. He lectures at Sheffield College and Sheffield Hallam University and is interested in the way a multidisciplinary approach can develop the ways artists and arts organisations build and sustain audiences for their work.

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