Designed to drive traffic to an online interaction in the Rehearsal Room, the ‘Have your say’ postcards were also used to introduce the themes of An Enemy of the People and encourage engagement with a younger audience who may not consider theatre attendance, but would be engaged with some of the themes of the play.
Concept
Using questions posed in the play, and often the exact phrasing used in the translation selected for the production, these postcards were designed to engage a non-theatreliterate audience in the themes of the play. The postcards invited the recipient to take part in online voting, and then to explore the other interactions in the Rehearsal Room.
Target audience
The postcards were distributed to Students’ Union bars and student campuses. With no Sheffield Theatres’ branding on them, they were designed to intrigue and engage an audience that might have ignored or dismissed communication from a theatre, and encourage them to engage with the message, before considering the medium.
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