After a 2-year closure for renovations Sheffield Theatres wanted a trailer that would introduce the themes and tone of the new production and act as the first asset on the organisations YouTube channel. The trailer would also be the only asset added to a pre-launch version of the Rehearsal Room website.
ConceptThe trailer focused on the central character of the play, describing the journey the character goes on through the narrative. The final moments of this teaser trailer also revealed the Theatres new logo.
Target audienceAs the first asset that was added to the Rehearsal Room the trailer acted as an introduction to the theatre to an audience familiar with consuming content online. In addition to promoting the trailer to the subscribers of their email list the trailer was also promoted via the Theatres new presence elsewhere on the web including Facebook, Twitter and YouTube.
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